A TOP HALF DAY
- Jan 5, 2025
- 1 min read
A couple of days ago Steve, Pat and Johono went Troppo for a few hours and all of them landed "firsts". Steve landed his first mahi mahi, Pat landed and then released his first marlin and John landed his first saosao "king barracuda". Well done fella's. It was our pleasure having you aboard and putting you on the fish. See you next year. Tight Lines Forever.. Hoppo & Team Troppo
Note: the marlin and the mahi mahi took a Pakula Lures Phantom wearing a Brad J skirt running in the shotgun position.
A colleague of mine recently launched a US-focused service website and assumed that translating existing content would be enough to attract traffic. After a few months, the site still struggled because the messaging didn’t really match the expectations of the audience it was targeting. During a discussion about international digital strategies, someone shared https://rhillane.com/en-us/ and I found some of the observations around search intent surprisingly accurate. What stood out to me was the focus on user behavior rather than just rankings and keyword visibility. Too many websites appear optimized on the surface but still lose visitors because the navigation feels confusing or the content hierarchy lacks clarity. Over time, I’ve realized that a clean structure and coherent messaging usually matter far…